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Gone are the days where businesses can simply rely on high-quality yet basic prints to ensure sales success.
Gone are the days where businesses can simply rely on high-quality yet basic prints to ensure sales success. With the vast range of digital printing technology commercially available today, it is critical for businesses to tap on these unique solutions to elevate the appeal of their print projects. Estimated to be worth over S$6.44 billion by 2025 [1], seeking firm anchorage in the shifting dynamics of the global digital printing market is a long-term business solution worth investing in.
Leading decorative printing equipment manufacturers are accelerating their initiatives to develop novelty products in the professional digital printing market to fulfil customer demands. As such, CMYK and mere print quality is no longer the differentiator that validates premium price tags. Businesses relying on print production to maintain the profit margins are thus challenged between two possible conduits to stay relevant. Either transform printed materials from commodity to high-value products by drawing on the growing appreciation for value-adding techniques like embellishment or risk bringing margins down.
With the development of print technology in the digital age and the increasing need for print shops to stay clear of the commodity trap of run-of-the-mill techniques and mediums, digital embellishment has become a winning proposition. Partnering with MGI, Konica Minolta is revolutionising the digital print industry with new digital varnish technology. The MGI JETVARNISH 3D One is an entry-level digital embellishment press that supports in-house full production and prototyping of 3D effect printing at an industrial scale.
In a study conducted on 600 brand owners, 52% stated that special effects and embellishments which enhance print are highly important [2] in customer purchase behaviour. A compact digital embellishment press, the MGI JETVARNISH 3D One offers unrivalled sensory print applications for businesses of every size. Designed to take pre-printed CMYK prints off other digital printing equipment, it adds value on demand by applying spot UV directly to the prints in highly precise registration. This presents an opportunity to boost and diversify revenue streams without outsourcing print jobs.
There is no denying that digital inkjet print technology is more relevant now than ever. Producing high-quality prints with a fast turnaround and allowing unlimited customisation, the exclusive MGI inkjet technology creates flat 2D and tactile 3D effects on demand. Armed with 5 Inkjet Konica Minolta piezoelectric printheads, the MGI JETVARNISH 3D One precisely lays varnish of mixed thickness, in a single pass without screens, plates, or embossing dyes.
Brand owners pay an average of 40% premium for 3D variable data textures [3]. An economical point of entry into the innovative JETvarnish series, the digital printer is an alternative solution, giving businesses access to an embellishment press without the hefty costs. Software suites with an in-built Job Cost Calculator and Spot Varnish Editor provide users with real-time information on print costs and quick spot UV design editing functions to manage revenue and profitability before print runs. And, the patented AIS SmartScanner that catches and corrects registration issues on-the-fly, for each and every sheet, only adds to the cost-saving aspect of the product.
Offering attractive print products that are vivid and tactile, the MGI JETVARNISH 3D One gives businesses a competitive edge. Supporting a multitude of print applications, the possibilities of digital spot UV are endless. Contact us to be equipped with value-added capabilities and boost your print business.
You may visit MGI JETVARNISH 3D One to read more or contact us today.
Source
[1] Research&Markets (2020). “Global Digital Printing Market Analysis, Trends, and Forecasts 2020-2025”. Retrieved from: https://www.businesswire.com/news/home/20200221005160/en/Global-Digital-Printing-Market-Analysis-Trends-and-Forecasts-2020-2025—ResearchAndMarkets.com
[2] Cross, L. (2020). “Research Study Showcases Trends in Digital Printing Enhancement”. Retrieved from: https://www.piworld.com/post/research-study-showcases-trends-digital-printing-enhancement/
[3] Curcio, T (2020). “Konica Minolta Launches MGI JETvarnish 3D One Digital Print Enrichment Press”. Retrieved from: https://graphicartsmag.com/news/2020/02/konica-minolta-launches-mgi-jetvarnish-3d-one-digital-print-enrichment-press/