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Good gift packaging is highly important when it comes to attracting more customers to purchase your products, especially during festive seasons such as Christmas.
Good gift packaging is highly important when it comes to attracting more customers to purchase your products, especially during festive seasons such as Christmas. With occasions like Christmas accounting for a large portion of sales revenue in a year, it is no surprise brands launch limited edition Christmas versions of their products during the holiday season. Another way brands use to increase sales during the gifting season is to use print embellishments to beautify gift packaging.
Print embellishments are finishing decorative applications that are added after the actual printing on a product or its packaging. Not only is it a tried and tested method of intensifying engagement with consumers, it also elevates a product by adding a visual punch for consumers.
When it comes to creating stellar aesthetics for your Christmas products, print embellishments on gift packaging can play a big part. With print embellishments such as embossing and debossing, you can add an extra element to your packaging to make them more tactile and three-dimensional. Embellishments can even give your products a more premium and professional look, which can increase conversion rates in stores as it increases the likelihood of shoppers reaching for your products. In fact, research has shown that psychological ownership increases by 22 per cent when customers are able to see and touch a product at the same time.
The AccurioShine 101 from Konica Minolta is a reliable choice for printing enhancements that attract and engage customers. High-quality printing meets easy-to-use functionality, enabling on-demand short-run greeting card businesses to produce outstanding digital foil, lamination and spot gloss embellishments.
Christmas-themed packaging would definitely involve the usual suspects – snowman, Santa Claus, snow, Christmas trees and colours such as green, red and gold. But how does a brand stand out amongst all the other Christmas packaging with print embellishments?
With the MGI JETvarnish 3DS, the most cost-effective embellishment system by Konica Minolta, you will be able to create a wide range of 3D special effects (up to 116 µm) for your packaging. This way, you can make use of embossing, debossing, die cuts, 3-dimensional and laser-cutting effects to create a packaging that stands out from the rest.
Since the MGI JETvarnish 3DS is able to print on media such as paper, plastics, synthetics and cartons, you will be able to choose from a wide selection of materials for your gift packaging as well – talk about a full visual and tactile experience for your customers.
Besides adding impact to printed gift packaging for festive products, the MGI JETvarnish 3DS can serve its purpose all year long with plenty of print applications. Its Digital Spot UV coating can beautify a myriad of projects such as business cards, invitations, greeting cards and many more. This is made possible by our unique print heads, which are exclusive to MGI’s inkjet technology, allowing for a more flexible printing architecture.
Other advantages include a simplified job setup, which includes an easy-to-use touchscreen interface and Artificial Intelligence Smartscanner (AIS) allows highly convenient and seamless print management. The Scan & Go job setup optimises print jobs instantaneously, ensuring minimal waste for every production.
The high demands of the festive season might have your teams swamped, but with a highly efficient printer like the MGI JETvarnish 3DS, there is nothing to worry about. Not only will its powerful software suite eliminate customer prepress issues with intuitive operations, but it also saves time and money in the long run. With these features in place, scaling up print production will not pose an issue for the MGI JETvarnish 3DS.
Get in touch with our specialists to find out more about our solutions for print embellishments and more online now.