Achieving Efficiency with Refine Printing

Achieving Efficiency with Refine Printing

Achieving Efficiency with Refine Printing

Refine Printing Adds On-Demand Digital Spot UV and Digital Foiling Finishing Capabilities with MGI JETvarnish 3DS


About Refine Printing

Incorporated in 1994, Refine Printing is a commercial printer offering a wide range of printing services which includes brochures, flyers, catalogue, book printing etc. In 2004, Refine Printing expanded into Johor Malaysia to kickstart its second production site to support Singapore’s operations as well as to diversify into packaging printing with key capital investment in packaging equipment.


As e-commerce began to boom and became widely accepted by corporates and consumers alike, Refine Printing expanded into B2C & B2B online printing and developed new e-commerce brands to serve new market segments.

Objectives

Objectives

The rapid shift to short run on-demand print required a digital post-press machine that can apply digital embellishments onto their printing jobs

Achieve Refine Printing’s strategy to become a one-stop print provider to shorten turnaround times for spot UV and foiling finishing.

Challenges

Challenges
Customers are evolving and are no longer after common market products

Benefits

Benefits
  • MGI JETvarnish 3DS eliminated the need for dies and screens
  • Application of digital spot UV and digital foiling complemented Refine Printing’s e-commerce and packaging business very well
  • Refine Printing ventured into new printing segments and now offers its customer base a range of high-quality printing services

The Need for Digital Spot UV and Foiling

Refine Printing saw the rapid shift to short run on-demand print over the last few years and had been actively looking for a digital post-press machine that is able to apply digital embellishments onto their printing jobs. This is also part of Refine Printing’s strategy to become a one-stop print provider to shorten turnaround times for spot UV and foiling finishing.

Refine Printing Sales Director, Mr. Alan Yeo, with the newly installed Konica Minolta MGI JETvarnish 3DS which can apply digital spot UV and foiling on digital and offset printed sheets.

After reviewing Konica Minolta’s proposed solution, the MGI JETvarnish 3DS, Refine Printing Sales Director, Mr. Alan Yeo, was impressed with the embellished samples of creative spot UV and foil applications.

He said “Print is evolving, and the needs of our customers are evolving as well. They are no longer after common market products but want something different that can create a lasting impression. Whether it is a marketing campaign, or a personalised print for someone special, our customers are looking for something distinctive.”

“When we saw the printed samples from the MGI JETvarnish 3DS, we were absolutely impressed with the combined raised effects of foiling on top of spot UV. The application of digital spot UV and digital foiling will complement our e-commerce and packaging business very well.”

MGI JETvarnish 3DS – The Winning Solution

The JETvarnish 3DS is a cutting-edge machine that takes digital embossing and hot foil stamping to the next level with its spot UV printed sheets and spectacular foil effects all within a full digital process. It utilises MGI’s patented inkjet and hot foil stamping technology to provide digital spot UV coating with thickness of up to 200 microns and embossed foil textured effects. Being compatible with offset or digital prints, the spot UV can be applied with or without lamination. Supporting media weights from 135gsm to 450gsm, it gives additional marketing opportunities for sales teams to offer unique and distinctive services.

Sold by Konica Minolta’s channel partner RHS Asia, the JETvarnish 3DS has since helped Refine Printing venture into new printing segments and offer its customer base a range of high-quality printing services to choose from.

Mr. Yeo said, “Having used the innovative 3D spot UV coating and foiling features of the JETvarnish 3DS, we have seen some truly impressive results, thanks to its unique capabilities. From book covers, product catalogues, stickers, invitation cards to packaging, we can achieve spectacular 3D raised effects with this machine. We are now focusing on applying digital embellishments on our packaging line and our R&D team has been concocting innovative applications to make our customers’ products stand out from the crowd.”

The JETvarnish 3DS can easily spot UV defined areas to create 3D effects and make print jobs more vivid and tactile.

“Another key benefit of the JETvarnish 3DS is the elimination of dies and screens. We can produce even if it is just a single sheet and it gives us a strategic advantage in terms of faster delivery and lower cost. It also supports our company as we are seeing print runs getting shorter.”